Challenge: 
Turn the packaging for this value-priced video camera into the look and feel of an expensive alternative. Find a memorable way to enhance the brand identity and the post-purchase experience of the product.

Solution:
DISC’s first move was to select a book-style carton to hold the Flip Video Camera, creating an impression of substance when the flap is opened to reveal the product inside. Clean graphics are enhanced by a combination of matte, gloss, soft touch and reticulating coatings, all of which add “visual and touch” equity to the brand’s packaging. Although this camera is heralded as a value-priced alternative to more complex and expensive video cameras, the package voices the message of high technology and upscale appeal. Both Flip Camera and its packaging have a certain cachet…smart, yet simple.

• Book-style carton
• 20-point SBS, C2S
• Offset Lithography
• 6/0: 4-color process, plus special match colors
• Combination coatings: matte and gloss spot UV, soft touch and reticulating varnish
• Cavity and inner cell holds product and printed material