Packaged…Naturally 2011 Calendar
Challenge:
The DISC 2011 Calendar is a self-promotion piece that is designed to stimulate the conversation on how nature influences package design. The calendar plays homage to natural packaging that sustains and protects life. The challenge was to communicate this aim while demonstrating the graphic and creative potential of the printing processes and special treatments that can accentuate the look, feel and impact of product packaging.
Solution:
The DISC team approached this project just as it would the creation of premiere packaging solutions for our clients. The result is a showcase of printing techniques, coatings and special decorative treatments. It effectively demonstrates the visual and tactile tools at our disposal and the creativity and high production value we have come to be known for among our clients in the markets we serve.
The Details:
- Cover: 120# McCoy gloss cover stock; grid pages: 80# McCoy silk cover; image pages: 80# McCoy gloss cover
- Several printing processes: offset lithography using 4-color process, special PMS colors or Hexachrome™ 6-color process, as well as digital printing
- Multi-level and sculpted embossing, foil stamping
- Film lamination and various coatings, such as matte and gloss UV, aqueous, soft touch and reticulating
- Wire-O binding and magnetic closure
Green Bonus:
Paper used for this calendar is recyclable and sourced from well-managed sustainable forestry.
Awards:
- 2011 National Paperboard Packaging Competition Gold Award
- 2011 Bronze Award from Sappi “North American Printers of the Year” Competition
- 2011 Gold and Silver Awards from the Calendar Marketing Association’s “National and Global Promotional Calendar Competition”