What do these diverse market segments have in common? They all require brand-centered packaging that communicates value, quality and upscale appeal to drive consumer sales. A new video camera may benefit from a substantial carton structure enhanced with multiple coatings to convey value. Whatever the product or segment of the market, DISC takes a fresh view and creates a package to fit the goals of the product. Entertainment Media remains an exciting, highprofile business for DISC. In 2014 we introduced NEO®, a revolutionary new package that was quickly embraced by the major film studios as the face of a new generation of DVD packaging. NEO’s highly reflective outer surface is consistent with the look and feel of today’s smart phone technology and is outfitted with hidden magnetic closures for an unobstructed visual experience (neobluray.com).